Magazine cover (1)

The masthead of the magazine is Men's health which would suggest that the intended audience is men. The image shows David Beckham. Beckham is an iconic figure with his footballing past, celebrity wife, good looks and his clothing range. Many boys would probably strive to me like him and many men who would've grown up with him would probably like him. This draws you towards buying the magazine. The cover lines also help to draw you in. "101 ways to look great" would draw a man in because they still want to look good as they is get older, like Beckham. "Style muscle" would also catch the eye because most men want to be muscular and toned. Jimmie Johnson is a 39 year old man, similar to Beckham and similar to the audience. Words from him will also get the attention of the audience. "Sex scents" and what follows will be for men who go to the gym to look after themselves and don't let their age get them down. On the right it relates to Beckham and shows how you can be like him. "Wear it like Beckham" is humorous because of the well-known film bend it like Beckham. From this the I think the intended audience is men from 25-44 years old.